FROM CONCEPT TO CANVAS
a duana goh design
Secretary of SUTD ROOT's Media & Marketing Department (EXCO)
This gallery details my work as part of the Media & Marketing department for SUTD ROOT, covering poster designs to shirt designs for various SUTD events to boost student life, as well as details on the design process.
Night Fiesta 2024 was an event planned alongside SUTD's Open House 2024, with the intention of showcasing SUTD's student life to potential SUTDents. My role as a sub-committee member was to design the promotional poster as well as banners to be printed out and showcased during the event.
Agora 2024 was the Freshman Orientation for the year of 2024. As a member of the subcommittee, my main role was to design the shirts for the event which were to be distributed to all of the participants.
The Learning Celebration Carnival 2025 was a schoolwide event where the seniors construct booths and share about their experiences with the school events and opportunities. My role as the designer was to design the sponsorship deck and marketing collaterals for the event.
Socials
SUMMARY
Owned @sutdlife across IG/TikTok; posted stories for event coverage and edited videos to post onto tiktok and instagram reels. Additionally, I also designed posts for many of the events conducted by the student government. View the instagram and tiktok pages using the buttons above!