FROM CONCEPT TO CANVAS
a duana goh design
Head of Publicity
This gallery showcases the branding system, web/social assets, on-site signage, and merchandise—plus print-ready files (dielines, bleeds, color checks) used for production.
The publicity was tasked to design merchandise for Camp Maranatha in order to garner interest and to break even for the amount we spent on the camp. We thus designed: Postcards, T-shirts, Stickers, Nametags and Lanyards, Enamel Pins and Jibbitz.
.png)
.png)
We designed shirts for each clan of the camp, as well as in limited edition colours to be sold.
I also designed stickers to be sold at the camp.
I also designed nametags and lanyards for the campers and committee members to don during the camp.
I also designed enamel pins and jibbitz to be sold at the camp.
Campers required the use of a Camp Booklet during the camp to guide them through the activities and schedules of the day. The camp booklet was printed out and distributed to the campers.
View the camp booklet below:
The camp website encapsulates all of the collateral and important things campers needed to take note of.
Instagram
SUMMARY
Ran the church youth camp account for the year of 2023 by posting promotional and marketing materials to get sign-ups for camp as well as showcasing the camp experience to the community.
Post Highlights
Camp Trailers
Planned and directed the trailers together with my team. Click on the respective pictures to view the trailers on instagram!
Maranatha Camp Committee Posts
Click on the pictures to view posts on instagram!