I served on the 24/25 EXCO of SUTD’s Hip Hop club Dance DerivativeZ, leading external publicity and marketing. I managed Instagram & TikTok (@sutd_ddz), ran day-to-day Stories, designed campaign assets, and produced merchandise and show collateral for Ignition (2024) and Byte 4.0 (2025)—expanding my skills in brand design, social strategy, and end-to-end production.
SOFTWARE
Adobe Photoshop
Adobe Premiere Pro
Adobe Illustrator
Adobe InDesign
Canva
Procreate
Project Gallery
This gallery details my work as Head of External Publicity for SUTD Dance DerivativeZ, covering social media strategy, event branding for two of our major shows, and the design process behind the collaterals.
Socials
SUMMARY
Owned @sutd_ddz across IG/TikTok; managed weekly story posting, designed posts to promote and showcase DDZ culture and contents, and handled on-day event coverage.
Post Highlights
EXCO 24/25 Posts
Click on the respective pictures to view posts on instagram!
Ignition is an annual showcase competition hosted by DDZ to give our dancers, especially the freshies, an opportunity to perform on stage. I contributed in terms of ideating shirt designs, posters, as well as producing the programme booklet for the production.
Key Visuals
Shirt Sales Poster
Ignition 2024 Shirt Designs
I contributed to the ideation of the shirt designs for Ignition 2024, although they were not the final designs chosen.
Programme Booklet
I was responsible for the production of the programme booklet for Ignition 2024, which showcased the performances of the night.
Byte 4.0
(2025)
SUMMARY
Byte 4.0 had the theme "Appley Ever After", a comical take on the classic fairytale, Snow White. As the Head of Publicity, it was part of my role to produce marketing and merchandise collateral for the event.
Launch & Promotion
(Instagram, Telegram)
IG Carousel
Click on the respective pictures to view posts on instagram!
Byte 4.0 EDM
The Byte 4.0 poster was a modified version of the full instagram carousel, which was later edited in Photoshop with the details.
Programme & Merchandise
Byte 4.0 T-shirt Designs
These T-shirt designs were curated both for the members as well as for sale to our audience. The final designs were later printed and sold at the event.
Programme Booklet
I was responsible for the production of the programme booklet for Byte 4.0, which showcased the performances of the night and followed the Byte 4.0 storyline.
Credits
A huge thank you to the rest of the EXCOs, who put their trust in me as DDZ's external publicity head. Special shoutout to Head of Internal Publicity, Jya Yin, for her constant support and effort.
Socials
SUMMARY
Owned @sutd_ddz across IG/TikTok; managed weekly story posting, designed posts to promote and showcase DDZ culture and contents, and handled on-day event coverage.
Post Highlights
EXCO 24/25 Posts
Click on the respective pictures to view posts on instagram!
DDZ Freshie Trials
Click on the pictures to view posts on instagram!
Dance Induction Camp
Click on the pictures to view posts on instagram!
Story Highlights
Sesh
DDZ
Ignition 2024
SUMMARY
Ignition is an annual showcase competition hosted by DDZ to give our dancers, especially the freshies, an opportunity to perform on stage. I contributed in terms of ideating shirt designs, posters, as well as producing the programme booklet for the production.
Key Visuals
Shirt Sales Poster
Ignition 2024 Shirt Designs
I contributed to the ideation of the shirt designs for Ignition 2024, although they were not the final designs chosen.
Programme Booklet
I was responsible for the production of the programme booklet for Ignition 2024, which showcased the performances of the night.
Byte 4.0
(2025)
SUMMARY
Byte 4.0 had the theme "Appley Ever After", a comical take on the classic fairytale, Snow White. As the Head of Publicity, it was part of my role to produce marketing and merchandise collateral for the event.
Launch & Promotion
(Instagram, Telegram)
Click on the respective pictures to view posts on instagram!
The Byte 4.0 poster was a modified version of the full instagram carousel, which was later edited in Photoshop with the details.
Programme & Merchandise
These T-shirt designs were curated both for the members as well as for sale to our audience. The final designs were later printed and sold at the event.
Programme Booklet
I was responsible for the production of the programme booklet for Byte 4.0, which showcased the performances of the night and followed the Byte 4.0 storyline.
Credits
A huge thank you to the rest of the EXCOs, who put their trust in me as DDZ's external publicity head.
Special shoutout to Head of Internal Publicity, Jya Yin, for her constant support and effort.